Privacy Policy for Avalon Petals
At Avalon Petals, we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our online platform, purchase our products, or use our services.
1. Information We Collect
We collect various types of information to provide and improve our floral design and retail services, including bespoke floral arrangements, wedding floristry, corporate subscriptions, sympathy flowers, daily bouquets, plant sales, workshops, online delivery, and preserved flower art.
- Personal Identification Information: This includes your name, shipping address, billing address, email address, and telephone number when you place an order, register for a workshop, create an account, or subscribe to our newsletter.
- Payment Information: When you make a purchase, we collect necessary payment details such as credit/debit card numbers. Please note that we do not store full payment card details; these are processed securely by third-party payment processors.
- Recipient Information: If you send flowers to another person, we collect the recipient's name, address, and contact details to fulfil your order.
- Order Details: Information related to your purchases, including products and services bought, date and time of transactions, and delivery preferences.
- Communication Information: Records of your communications with us, including emails, chat transcripts, and customer service interactions.
- Website Usage Data (Cookies): We automatically collect certain information about your device and how you interact with our site, such as IP address, browser type, operating system, referring URLs, pages viewed, and timing of visits. This is primarily done through cookies and similar tracking technologies.
2. How We Use Your Information
We use the collected information for various purposes, primarily to facilitate our services and improve your experience.
- To Process and Fulfil Orders: For processing your purchases, delivering floral arrangements and plants, and providing our bespoke services.
- To Manage Your Account: To create and manage your online account on our site, if applicable.
- To Provide Customer Support: To respond to your inquiries, provide assistance, and resolve any issues you may have.
- To Personalise Your Experience: To tailor product recommendations and service offerings based on your preferences and previous interactions.
- For Marketing and Promotional Purposes: To send you newsletters, special offers, and information about new products or workshops that may be of interest to you, where you have consented to receive such communications.
- To Improve Our Services: To analyse website usage, track the effectiveness of our marketing campaigns, and enhance our product range and service quality.
- For Legal and Security Purposes: To comply with legal obligations, prevent fraudulent activities, and ensure the security of our site and services.
3. Legal Basis for Processing Personal Data (GDPR)
Under the General Data Protection Regulation (GDPR), our legal bases for processing your personal data include:
- Performance of a Contract: When processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract (e.g., fulfilling your order).
- Legitimate Interests: When processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your fundamental rights and freedoms (e.g., improving our services, preventing fraud, direct marketing where legally permitted).
- Consent: Where you have given explicit consent for us to process your personal data for a specific purpose (e.g., subscribing to our marketing newsletter). You have the right to withdraw your consent at any time.
- Legal Obligation: When processing is necessary for compliance with a legal obligation to which Avalon Petals is subject.
4. Sharing Your Information
We do not sell, trade, or otherwise transfer your personal identification information to outside parties for their marketing purposes. We may share your information with:
- Service Providers: Trustworthy third parties who assist us in operating our website, conducting our business, or serving you, such as payment processors, delivery services, and IT support, provided those parties agree to keep this information confidential and comply with data protection laws.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The precise retention period will vary depending on the type of data and the purpose of processing.
6. Your Data Protection Rights (GDPR)
You have several rights regarding your personal data under GDPR:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
- If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the details provided below.
7. Cookies
Our site uses "cookies" to enhance your experience. Cookies are small files placed on your device through your web browser (if you allow) that enables the site's systems to recognise your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
8. Security of Your Information
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These measures include using secure servers, firewalls, and encryption (SSL technology) to protect your data. While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure.
9. Links to Other Websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy statement applicable to the website in question.
10. Changes to This Privacy Policy
Avalon Petals may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date. We encourage you to review this Privacy Policy periodically for any changes.
11. Contacting Us
If you have any questions regarding this Privacy Policy or our data practices, please contact us at:
Avalon Petals
14 King's Road
Chelsea, London, Greater London
SW3 4UD
UK